Actions Panel
How to Sell DOOH to Performance Marketers
This webinar is part of our 'DPAA: Homeroom' series.
By DPAA
Date and time
Starts on Thursday, November 12, 2020 · 8am PST
Location
Online
This webinar is part of our 'DPAA: Homeroom' series.
Online
Performance based marketing has been the go-to tool on the internet for marketers looking to pay for specific outcome (clicks, sales, leads). Programmatic marketing (which now includes DOOH) allows the same marketers to advertise to specific users in specific contexts.
DOOH has long been viewed as a branding medium, but in recent years has moved down the funnel to outcomes as well. Yet performance-based marketing budgets are seen as a purview of the internet.
Join us for this instructional webinar on how DOOH media owners and ecosystem partners can access and benefit from performance-based marketing budgets.
You’ll learn: